If, instead, you want to market to film buffs, it’s probably a good idea to advertise on YouTube. Sharing impressive content in their feeds will get their attention, encourage engagement, and increase your brand presence over time. If you’re going after photographers, visually-based social media platforms like Instagram and Pinterest are great places to start. Researching online behavior is also important. Where do your target audiences tend to live? Are they suburbanites or city dwellers? Broadly speaking, art marketers can feel pretty good about focusing on urban areas. Are you going after bookworms? People who haven’t stopped talking about Hamilton for two years? Fiscally reckless students who continue to shop as if tens of thousands of dollars of debt aren’t looming over their heads? With such a wide variety of prospective consumers, you’ll need to pinpoint specific groups to have any kind of marketing success. Plus, across the country, hundreds of thousands of bachelor’s degrees are awarded each year to students of music, film, visual and performing arts, and other arts concentrations.Īdd up all those dollars, museum visitors, and students, and you get one big market.įirst things first: narrow your focus and determine who you’re targeting. attract more than 30 million people to their exhibitions. What we do know: it is not small.Īmerican consumers spend more than $150 billion per year on arts-related goods: books, films, live theater, museums, and the like. The important thing is that you’re basing your online advertising efforts on these here keywords, and you need to know what you’re dealing with.īased on the diversity of answers for that question we posed, it should come as no surprise that the “art industry” is a tough one to pin down. Some will suddenly perform a tearful rendition of Fleetwood Mac’s “Landslide.” Jon Gruden will tell you it’s a perfectly run post route that puts a quick 6 points on the board at the end of the second quarter. Some will tell you that it’s all about emotional expression. I hope it is a means to raise the quality of the featured photos.Ī special thanks to St2wok for the excellent work in the administration and to CGiraldez for advice and constructive criticism.Ask 100 people “What is art?” and you’re likely to get 100 different answers. I raised the necessary votes from 2 to 3 and soon from 3 to 4. This is not a group where you post photos just to have more views and favs, so please, post photos relating to the group guidelines but above your BEST photos! "Viewpoint" is a synonym for "opinion" (at least in Italian language), and so: let us know your views through the lens of your camera! but the study and research of a language that is understandable to all. Not enough a simple crooked horizon, a visual forcedly strange. With "point of view", we mean a subjective work aimed to represent the reality as you see it. Your eyes are important, your key to understanding the world! What matters is not the quality of your camera, the correct exposure and the technical perfection (but remember: you can break the rules when you KNOW the rules). Street, still life, architecture, portraits, nude.any genre: enough to represent the way you see the world (it's better if unusual). Photo manipulations and collages are accepted, but in any case a photo must remain a photo. The only thing you must remember is to not be exaggerated: only 2 (two) or 3 (three) pics per month.